Basketball Arg - City Proposal

Visual Proposal — Golden Generation Basketball City

This concept was developed as part of a commercial pitch with TGL, exploring the idea of a stylized city inspired by Argentina’s legendary golden generation of basketball.

The goal was to create a compelling visual identity for a fictional space that blends national pride, sport legacy, and urban narrative. These images were used to support a sales pitch, serving as storytelling anchors for a broader product vision.

I focused on atmosphere, scale, and thematic symbolism. Incorporating architectural cues, landmarks, and color palettes that evoke the energy and spirit of that iconic team era.

Projects like this allow me to merge visual storytelling with commercial objectives, shaping ideas that connect emotionally while supporting clear communication strategies.